How I’m Promoting My Spotify Playlist with Instagram Stories Ads You can contact me here for your STOPIFY PROMOTION https://bit.ly/3yG17KI
May 20, 2020
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Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you.
UPDATE: I’m doing things differently now! There are still some great pointers here, but don’t miss my latest post on the subject, Facebook Ads for Spotify Best Practices.
If you were wondering how I found your work, it was through Spotify. I was looking for vocal synthwave playlists. Yours had the most followers and I really enjoyed the first song.
My Spotify playlist is getting a lot of action lately. Not because the search algorithm starting picking up on it, or because it went viral on Reddit. No, I’m growing it the old-fashioned way: by paying for it.
On March 10, it had 1079 followers. As I write this on March 19, it has 3124 followers. That’s 2K followers in two months, for a total of $378.46 in ad spend (click to enlarge).
I learned a lot in those two months, and I’m paying much less per follower now than I was at the beginning. More on that later!
You can contact me here for your STOPIFY PROMOTION https://bit.ly/3yG17KI
The benefits of owning a popular Spotify playlist Owning one of the top playlists in your genre offers several advantages:
Strangers are more willing to check out a playlist than a song, album, or artist profile. You can promote your entire scene instead of just pushing your own stuff. You can trade placements on other artists’ playlists. You can place your name (in the description), likeness (in the cover art), and music alongside the biggest names in your genre. A high follower count legitimizes the playlist and generates more streams due to its perceived authority. A high follower count attracts higher quality submissions on SubmitHub. Convinced yet? Here’s how I did it…
How I created my Instagram Stories ads Instagram Stories ads are 15-second videos with a 9×16 aspect ratio, essentially 1080p flipped sideways. iMovie can’t do it, but it’s a breeze with ScreenFlow.
ScreenFlow is also great for making square videos, which take up more screen real estate on social media. I’m using a really old version that I bought years ago for screen capture, but it still does everything I need.
Note that it’s Mac only. If you know of any good Windows alternatives, please share them in the comments!
I just add my assets to the sidebar, drag them to the video window and/or timeline, resize them to 15 seconds, add text and “effects” (mostly just fades), and export using the following settings:
I’m sure that’s way overkill video-wise, but I love that it encodes audio at 320 kbps!
You can contact me here for your STOPIFY PROMOTION https://bit.ly/3yG17KI
